What could you do with the
brands you love?
In a rewarding exercise, I took two brands that I’m crazy about and made brief mock campaigns with video spots, social, and OOH ads.
Brand I: Caribou Coffee
Some folks swear they can’t start their day
without a cup of coffee.
We live in a fast-paced world—there’s nothing wrong with needing a boost. If you want to prolong your peace before the day’s hullabaloo, sit back and relax as you sip your rich, flavorful Caribou Coffee.
Below is a set of 60s showing how consumers are glad they started their day with Caribou.
Brand II: Penguin Random House
We needed an escape from
the confines of social isolation
during the COVID-19 pandemic.
A great book—or The Penguin—can you take you somewhere—to a place, to a feeling, to an experience. This is a visually-driven mock campaign with out-of-home and social ads, as Penguin Random House strives to be innovative with its social media use. The visuals illustrate the Penguin (a physical manifestation of the brand) as an adorable companion, taking you along with him to experience something new.
